JCLC MMU PRESS, MULTIMEDIA UNIVERSITY

URL: https://journals.mmupress.com/index.php/jclc/issue/archive

DOI: https://doi.org/10.33093/jclc.2026.6.2

Published: 2026-07-30

Social Media Sentiment Analysis of Intangible Assets in SME Success: The Role of Connection, Ethical Principles, and Partnerships

Kyra Law Ley Sy, Jason J Turner, Ponco Budi Sulistyo, Angga Ranggana Putra, Fauzi Adi Rafrastara

1-12

DOI: https://doi.org/10.33093/jclc.2026.6.2.1
DOI: https://doi.org/10.33093/jclc.2026.6.2.2
DOI: https://doi.org/10.33093/jclc.2026.6.2.3
DOI: https://doi.org/10.33093/jclc.2026.6.2.4
DOI: https://doi.org/10.33093/jclc.2026.6.2.5

Leveraging Neuro-Linguistic Programming to Enhance Juvenile Self-Esteem: An Expert Evaluation of Strategic Communication Techniques

Nur Sharina Cik Ibrahim, Siti Hajar Mokhter, Maswanhizzly Bin Masri, Chininta Rizka Angelia

97-115

DOI: https://doi.org/10.33093/jclc.2026.6.2.6
DOI: https://doi.org/10.33093/jclc.2026.6.2.7
DOI: https://doi.org/10.33093/jclc.2026.6.2.8

Netizens, Narratives, and Political Fantasies: A Netnography of the “Fufufafa” Discourse on YouTube

Marwan Mahmudi, Nurhayani Saragih, Kurniawan Prasetyo, Diean Arjuna D, Haekal Fajri Amrullah

156-171

DOI: https://doi.org/10.33093/jclc.2026.6.2.9
DOI: https://doi.org/10.33093/jclc.2026.6.2.10
DOI: https://doi.org/10.33093/jclc.2026.6.2.11
DOI: https://doi.org/10.33093/jclc.2026.6.2.12
DOI: https://doi.org/10.33093/jclc.2026.6.2.13

Predictors of Intercultural Relationships on the Behavioural and Psychological Cross-Cultural Adaptation among University Students

Tak Jie Chan, Devitra Ramachandran, Kavitha Balakrishnan, Bertha Sri Eko Murtiningsih, Yuliyanto Budi Setiawan

260-282

DOI: https://doi.org/10.33093/jclc.2026.6.2.14
DOI: https://doi.org/10.33093/jclc.2026.6.2.15
DOI: https://doi.org/10.33093/jclc.2026.6.2.16

Multimodal Orchestration in TikTok Vocabulary Videos: A Qualitative Analysis of Vocabulary Meaning Making

Jane Xavierine, Norshima binti Zainal Shah, Mohd Hasrul bin Kamarulzaman , Alice Shanthi, Jonathan Bryce

326-343

DOI: https://doi.org/10.33093/jclc.2026.6.2.17
DOI: https://doi.org/10.33093/jclc.2026.6.2.18
DOI: https://doi.org/10.33093/jclc.2026.6.2.19
DOI: https://doi.org/10.33093/jclc.2026.6.2.20

Evaluating Creativity and Accuracy in Humour-based Language Use

Venosha Ravana, Sarala Thulasi Palpanadan, Shalini Saxena, Mahendra Kumar Dhakad

411-430

DOI: https://doi.org/10.33093/jclc.2026.6.2.21
DOI: https://doi.org/10.33093/jclc.2026.6.2.30

Governing the Narrative: Algorithmic Power, Propaganda and the Ethical Resistance of Filipino Journalists in the 2022 Philippine National Elections

Kim Bernard G. Fajardo, Anna Ruby P. Gapasin, Milagros M. dela Costa, Damiel Joseph U. Caasi, Ricardo M. Principe

431-446

DOI: https://doi.org/10.33093/jclc.2026.6.2.22
DOI: https://doi.org/10.33093/jclc.2026.6.2.23
DOI: https://doi.org/10.33093/jclc.2026.6.2.24
DOI: https://doi.org/10.33093/jclc.2026.6.2.25

Artificial Intelligence Literacy Among Language Academics at USIM: An Assessment of Affective, Behavioural, Cognitive and Ethical Dimensions

Wan Muhammad Shaker Wan Adnan, Azlan Shaiful Baharum, Nurkhamimi Zainuddin , Muhammad Izuan Abd Gani

508-527

DOI: https://doi.org/10.33093/jclc.2026.6.2.26
DOI: https://doi.org/10.33093/jclc.2026.6.2.27