JCLC MMU PRESS, MULTIMEDIA UNIVERSITY

URL: https://journals.mmupress.com/index.php/jclc/issue/archive

 

 

 

DOI: https://doi.org/10.33093/jclc.2021.1.1

Published: 2021-08-30

DOI: https://doi.org/10.33093/jclc.2021.1.1.1

The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry

Farah Hanis Rohaizad, Mokhtarrudin Ahmad, Raja Razana Raja Razali

13-35

DOI: https://doi.org/10.33093/jclc.2021.1.1.2
DOI: https://doi.org/10.33093/jclc.2021.1.1.3