International Journal of Management, Finance and Accounting (IJOMFA) publishes original and peer-reviewed empirical research papers, concept papers, scientific reviews, and case studies in business, management, finance and accounting. 

eISSN: 2735-1009 | Publisher: MMU Press | Access: Open | Frequency: Biannual (February & August) | Website: https://journals.mmupress.com/ijomfa

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Announcements

IAWC 2026 Winners Announcement

2026-05-17

We are pleased to announce the winners of the International Article Writing Competition (IAWC 2026). The list of winners has now been officially released and is available at https://www.mmupress.com/competition-2026/.

We sincerely congratulate all winners on this well-deserved recognition, which reflects their academic excellence and meaningful scholarly contributions.

We also extend our heartfelt appreciation to all participants, reviewers, and contributors whose support made IAWC 2026 a success.

Training Series: AI Integration in Research Methods – Do’s and Don’ts

2026-05-06

Dear Authors and Researchers,

The International Journal of Management, Finance and Accounting (IJOMFA) warmly invites you to participate in a free online training session on the use of artificial intelligence (AI) in research.

Title: AI Integration in Research Methods: Do’s and Don’ts
Speaker: Dr. Muhammad Afif Bin Mohd Fathullah (Supporting Editor, IJOMFA)
Date and Time: 26 May 2026, 10:00 AM – 12:00 PM

This training aims to provide practical, easy-to-understand guidance on how to integrate AI into research activities responsibly. Participants will learn appropriate ways to use AI tools for literature review, data analysis, and writing, as well as common mistakes and ethical concerns to avoid.

We look forward to your participation.

IJOMFA Editorial Team

Scheduled Maintenance for MMU Press Journal Platform

2026-04-30

Scheduled Maintenance for MMU Press Journal Platform

Please be informed that the MMU Press journal platform will undergo scheduled maintenance on 1 May 2026 (Friday), from 12:00 p.m. to 5:00 p.m. During this period, the system may be temporarily unavailable.

We apologise for any inconvenience caused.

For urgent matters, please contact us via email: mmupress@mmu.edu.my.

CALL FOR PAPERS - NexSymp Summit 2026

2026-04-29

NexSymp Summit 2026 | MMU Press

We are pleased to invite researchers, academics, industry practitioners, and postgraduate students to submit papers for the NexSymp Summit 2026, a virtual international symposium organised by MMU Press, Multimedia University, Malaysia.

The NexSymp Summit 2026 - BIZSCOM tracks features multiple scholarly areas across management, finance, accounting, business, social sciences, marketing, communication, and interdisciplinary studies. Selected high-quality papers will be considered for publication in the associated journal platforms under MMU Press.

Submission Deadline: 1 June 2026
Notification of Acceptance: 15 August 2026
Conference Dates: 29–30 September 2026 

For more information, please visit our official website: https://www.mmupress.com/nexsymp2026/

 

IJOMFA – Call for Papers for August 2026 Issue

2026-03-27

The International Journal of Management, Finance and Accounting (IJOMFA) invites scholars, researchers, and industry practitioners to submit original manuscripts for its forthcoming Issue 2, August 2026. We welcome research papers, including empirical studies, conceptual work, and literature reviews, in areas such as management, marketing, finance, accounting, and related fields.

All submissions will undergo a rigorous double-blind peer review process to ensure academic integrity, originality, and relevance.

Full Paper Submission Deadline: 30 June 2026 (Note: If the issue reaches full capacity, accepted papers may be scheduled for publication in the February 2027 issue.)

Publication Fee: FREE (No submission, review, or page charges)

Submit your manuscript: https://journals.mmupress.com/index.php/ijomfa

We warmly welcome your valuable scholarly contributions and look forward to advancing research in management, finance, and accounting.

Thank you    

IJOMFA Volume 7, Issue 1 (February 2026) – Now Published

2026-03-03

We are pleased to inform you that Volume 7, Issue 1 (February 2026) of the International Journal of Management, Finance, and Accounting (IJOMFA) is now published.

This issue presents high-quality research articles in the areas of management, finance, and accounting, offering valuable insights for academics and practitioners alike.

We sincerely thank our authors, reviewers, and editorial team for their dedication and contributions to this publication.

Stay updated with our latest publications and announcements — follow and subscribe to IJOMFA on Facebook and LinkedIn.

You may access the full issue at: https://journals.mmupress.com/index.php/ijomfa/issue/view/114

Thank you

Call for Applications - Thematic Editor Roles (2026 Thematic Issues)

2026-01-19

The International Journal of Management, Finance and Accounting (IJOMFA) invites applications for Thematic Editor roles for its 2026 thematic issues. This opportunity is open to scholars in management, finance, marketing, accounting or any related field who wish to shape impactful thematic publications.

Proposal Submission Deadline: 31 January 2026
Submission Link: https://forms.gle/p2JHChN5Qv8pc3G88
IJOMFA Website: https://journals.mmupress.com/index.php/ijomfa

We look forward to receiving your proposals and to your contribution in advancing high-quality international knowledge through IJOMFA.

 

IJOMFA Now Indexed in Malaysian Citation Index (MyCite)

2025-12-24

We are pleased to announce that the International Journal of Management, Finance and Accounting (IJOMFA) is now officially indexed in the Malaysian Citation Index (MyCite).

Our heartfelt appreciation goes to our dedicated editorial team, reviewers, authors, and readers for their unwavering support in maintaining the journal’s academic excellence.

More Information (MyCite): https://jpt.mohe.gov.my/index.php/ms/pengumuman/338-hebahan-keputusan-penilaian-jurnal-ilmiah-malaysia-mycite-2025

IJOMFA Website: https://journals.mmupress.com/index.php/ijomfa

We warmly invite researchers and scholars to share their work with IJOMFA to promote the advancement of scholarly discourse.

Sincerely,
IJOMFA Editorial Team

4th International Article Writing Competition (IAWC 2026)

2025-12-17

The International Journal of Management, Finance and Accounting (IJOMFA) invites researchers, academicians, and students to participate in the 4th International Article Writing Competition 2026 (IAWC 2026). This competition provides a valuable platform for scholars to showcase their research in the fields of management, finance, and accounting.

Submission portal: https://journals.mmupress.com/index.php/ijomfa

For more information: https://www.mmupress.com/competition-2026/

Submission deadline: 8 February 2026

We encourage you to participate and showcase your research on an international stage.

Current Issue

Vol. 7 No. 1 (2026)

This issue features original empirical and conceptual papers that provide new insights into issues in the areas of management, finance, financial economics and accounting. The papers presented in this issue are forward-looking and provide readers with valuable insights into the latest trends and developments in today's world of business.

Published: 2026-02-28

Management, Finance and Accounting

Interdependence and Portfolio Analysis of Property Sector Real Estate Investment Trusts (REITs) in Malaysia during COVID-19

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.1

Muhammad Aqhari Azmi, Muhammad Zaim Razak

1-35

Fulltext

The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.2

Aaron Aw Teik Hong, Herison Surbakti

36-54

Fulltext

Influence of Time Management Skills and Technostress on Academic Performance Among the Private University Students: A Conceptual Framework

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.3

Jogtika Ramasamy, Nasreen Khan Thandar Oo

55-83

Fulltext

Sectoral Shockwaves: Examining Bursa Malaysia's Sector Indices Amid the COVID-19 Pandemic

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.4

Alyssa April Dellow , Hafizah Bahaludin

84-121

Fulltext

The Impact of Sustainability Orientation and Practices on Financial Performance: A Combined Sufficiency and Necessity Logic Approach

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.5

Pei Yew Mah, Francis Chuah

122-150

Fulltext

Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.6

Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan

151-192

Fulltext

Factors Affecting the Adoption of Artificial Intelligence-Driven Wearable Technology in the Malaysian Healthcare Sector: A Conceptual Framework

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.7

Syeda Hafsa Rizwan, Anusuyah Subbarao, Nasreen Khan, Farrukh Ahmed Khan, Shaikh Fazlur Rahman, Nimra Aziz, Syed Muntazir Azhar Shah

193-220

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Understanding the Happiness Journey of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.8

Kyra Law Ley Sy

221-247

Fulltext

Innovative Approaches to E-Grocery: Analyzing Customer Satisfaction in Facebook Livestream Shopping

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.9

Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman

248-279

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Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.10

Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud

280-311

Fulltext

Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.11

Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

312-343

Fulltext

Proactive Strategies, Absorptive Capacity and Competitive Advantage of Small and Medium Enterprise (SMEs) firms in East Java Indonesia

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.12

Ardianus Laurens Paulus

344-377

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Accelerating Technological Advancement and Financial Inclusion through Automotive–Takaful Collaboration

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.13

Lee Hui Shan , Kuang Kee Seng, Low Choon Wei, Liew Ping Xin

378-391

Fulltext

Exploring the Pathways of Artificial Intelligence and Sustainable Development in the Era of Industrial Revolutions: A Bibliometric Analysis and Future Research Agenda

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.14

Xu Bin, Teh Sin Yin, Sajal Saha

392-413

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The Influence of Digital Competencies on Employability: The Mediating Role of Digital Empowerment and the Moderating Effect of Socioeconomic Status

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.15

Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

414-447

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Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.16

Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin

448-474

Fulltext

Artificial Intelligence and Employee Well-Being: A Systematic Literature Review

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.17

Dombagaha Pathiranage Marian Shavini Medonka Peiris

475-505

Fulltext

Subdimensions of Technostress Across Industries: A Systematic Review

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.18

Jogtika Ramasamy, Nasreen Khan Thandar Oo

506-546

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Investigating Volatility Spillover between the Energy Market and the Sectoral Stock Markets in Malaysia: Evidence from VHAR-Type Models

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.19

Mariam Mohamed Abdelwahab Mohamed Badawi, Sew Lai Ng, Ruzanna Ab Razak

547-584

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