This issue features original empirical and conceptual papers that provide new insights into issues in the areas of management, finance, financial economics and accounting. The papers presented in this issue are forward-looking and provide readers with valuable insights into the latest trends and developments in today's world of business.

Published: 2026-02-28

Management, Finance and Accounting

Interdependence and Portfolio Analysis of Property Sector Real Estate Investment Trusts (REITs) in Malaysia during COVID-19

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.1

Muhammad Aqhari Azmi, Muhammad Zaim Razak

1-35

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The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.2

Aaron Aw Teik Hong, Herison Surbakti

36-54

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Influence of Time Management Skills and Technostress on Academic Performance Among the Private University Students: A Conceptual Framework

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.3

Jogtika Ramasamy, Nasreen Khan Thandar Oo

55-83

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Sectoral Shockwaves: Examining Bursa Malaysia's Sector Indices Amid the COVID-19 Pandemic

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.4

Alyssa April Dellow , Hafizah Bahaludin

84-121

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The Impact of Sustainability Orientation and Practices on Financial Performance: A Combined Sufficiency and Necessity Logic Approach

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.5

Pei Yew Mah, Francis Chuah

122-150

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Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.6

Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan

151-192

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Factors Affecting the Adoption of Artificial Intelligence-Driven Wearable Technology in the Malaysian Healthcare Sector: A Conceptual Framework

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.7

Syeda Hafsa Rizwan, Anusuyah Subbarao, Nasreen Khan, Farrukh Ahmed Khan, Shaikh Fazlur Rahman, Nimra Aziz, Syed Muntazir Azhar Shah

193-220

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Understanding the Happiness Journey of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.8

Kyra Law Ley Sy

221-247

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Innovative Approaches to E-Grocery: Analyzing Customer Satisfaction in Facebook Livestream Shopping

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.9

Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman

248-279

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Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.10

Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud

280-311

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Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.11

Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

312-343

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Proactive Strategies, Absorptive Capacity and Competitive Advantage of Small and Medium Enterprise (SMEs) firms in East Java Indonesia

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.12

Ardianus Laurens Paulus

344-377

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Accelerating Technological Advancement and Financial Inclusion through Automotive–Takaful Collaboration

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.13

Lee Hui Shan , Kuang Kee Seng, Low Choon Wei, Liew Ping Xin

378-391

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Exploring the Pathways of Artificial Intelligence and Sustainable Development in the Era of Industrial Revolutions: A Bibliometric Analysis and Future Research Agenda

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.14

Xu Bin, Teh Sin Yin, Sajal Saha

392-413

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The Influence of Digital Competencies on Employability: The Mediating Role of Digital Empowerment and the Moderating Effect of Socioeconomic Status

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.15

Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

414-447

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Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.16

Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin

448-474

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Artificial Intelligence and Employee Well-Being: A Systematic Literature Review

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.17

Dombagaha Pathiranage Marian Shavini Medonka Peiris

475-505

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Subdimensions of Technostress Across Industries: A Systematic Review

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.18

Jogtika Ramasamy, Nasreen Khan Thandar Oo

506-546

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Investigating Volatility Spillover between the Energy Market and the Sectoral Stock Markets in Malaysia: Evidence from VHAR-Type Models

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.19

Mariam Mohamed Abdelwahab Mohamed Badawi, Sew Lai Ng, Ruzanna Ab Razak

547-584

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