A Textual Analysis of Creative Multimedia Approaches in Tamil Movie Title Posters

Main Article Content

Manokaran Komalata
Ong Shyi Nian

Abstract

Abstract  

 


Creative multimedia refers to integrating different media elements, such as text, graphics, audio, video, animation, and interactive elements to convey a message, tell a story, or evoke emotions in a visually compelling and engaging way. Formation of Tamil movie titles is a crucial process of moviemaking because the director intends to reveal the essence of the movie itself, like a title of a journal article. Tamil cinema, also known as Kollywood, has faced a lot of controversies, and one of them is choosing the title of a film. These days, directors concentrate on movie titles with creative ideas to reach audiences. Therefore, this study intends to 1) analyse creative multimedia approaches in Tamil movie title posters and 2) reveal the meaning and storyline of the film from Tamil movie title posters. This descriptive qualitative study used Tamil movie titles (English version posters) using purposive sampling from the production’s official pages. The data support the findings of the formation of Tamil movie titles collaborating with creative multimedia approaches using textual analysis. Lately, directors or designers have been using creative multimedia approaches to attract the audience’s interest in the movie’s title from pre-production until release. The study disclosed that symbols and creative multimedia approaches became interesting domains to keep the titles intact. The findings help to extract the storyline by inserting creative multimedia into the titles so that the audience can presume the storyline, which attracts their attention and draws them into the theatres.

Article Details

How to Cite
Komalata , M., & Shyi Nian, O. . (2025). A Textual Analysis of Creative Multimedia Approaches in Tamil Movie Title Posters. Journal of Communication, Language and Culture, 4(1), 117–138. https://doi.org/10.33093/jclc.2024.4.1.7 (Original work published January 26, 2024)
Section
Articles

References

Alzubi, A. (2022). Impact of New Digital Media on Conventional Media and Visual Communication in Jordan. Journal of Engineering, Technology, and Applied Science. 4. 105–113.

Berelson, B. (1952). Content analysis in communication research, New York: The Free Press

Bogdan, R., & Taylor, S. (1992). Pengantar Metode Kualitatif. Surabaya: Usaha Nasional. Basari, Hasan. The Social Construction of Reality.

Brennen, B. S. (2021). Qualitative research methods for media studies. routledge.

Brylla, C. (2018). The benefits of content analysis for filmmakers. Studies in Australasian Cinema, 12(2-3), 150-161.

Ganguly, D. (2010). Orbits of desire: Bollywood as creative industry in Australia. In A. Hasam & M. Paranjape (Eds.), Bollywood in Australia: Transnationalism and cultural production (pp. 159–175). Crawley, WA: UWA Press.

Ganti, T. (2004). Bollywood: A guidebook to popular Hindi cinema. New York: Routledge.

Gehlawat, A. (2010). Reframing Bollywood: Theories of popular Indian cinema. New Delhi: Sage.

Haarlem Campus (2023): Creative Multimedia Retrieved from: https://haarlem-campus.com/what-is-creativemedia/?gclid=CjwKCAjwhdWkBhBZEiwA1ibLmBqsejfgjedz6wjqozalvAsTFbLwDJVLbMb3p4YsAZyyfKasqYLlHhoC8iEQAvD_BwE

Hashim, H. (2019). Techno-creativity vs Narrative Techno Enhancement: Comparative Case Studies on the Usage of Digital Visual Effect in Malaysia, India and Australia. Thesis Doctor of Philosophy. School of Social Science Discipline. Retrieved from: https://api.researchrepository.uwa.edu.au/ws/portalfiles/portal/70072604/TH20_2_THESIS_DOCTOR_OF_PHILOSOPHY_HASHIM_Hasrul_2019.pdf.

Hu, Z., Yan, H., Yan, T., Geng, H., & G. Liu, G. (2020). Evaluating QoE in VoIP networks with QoS mapping and machine learning algorithms. Neurocomputing, Vol. 386, pp. 63–83, 2020.

Kumar, D., & Vats, A. (2018). Demonetisation impact: Media, entertainment, animation and visual effects industry. Communication Today. April-June. 81-87.

Lee, T. K. (2013). Public culture and cultural citizenship at the Thessaloniki International Film Festival. Harvard University.

Liu, W. (2021). Research on the Application of Multimedia Elements in Visual Communication Art under the Internet Background. Mobile Information Systems, Vol. 2021. DOI: https://doi.org/10.1155/2021/5525648

Macnamara, J. R. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific public relations journal, 6(1), 1-34.

Mazumdar, R. (2023). 3 Destination Europe. Film and Place in an Intercultural Perspective, 41.

Menon, G. (2017). Indian animation and VFX industry is getting bigger and better. Retrieved from http://economictimes.indiatimes.com

Metz, C. (2011). Language and cinema (Vol. 26). Walter de Gruyter.

Mooij, T. (2006). The new Bollywood: No heroines, no villains. Cineaste, 31(3), 30-35.

Neuendorf, K. A. (2004). Content analysis: A contrast and complement to discourse analysis. Qualitative methods, 2(1), 33-36.

O’Neill, P. (2013). Imagining global India: Bollywood’s transnational appeal. Journal of Media and Cultural Studies, 27(2), 254–266.

Paliwal, S. (2016). Overview of the VFX industry. Retrieved from http://www.franchiseindia.com/education/Overview-of-the-VFX- industry.10509.

Peirce, C. S. (1992). The essential Peirce, volume 1: Selected philosophical writings (1867–1893) (Vol. 1). Indiana University Press.

Pharies, D. A. (1985). Charles S. Peirce and the linguistic sign.

Prasad, M. M. (2008). Surviving Bollywood. In A. P. Kavoori & A. Punathambekar (Eds.), Global Bollywood (pp. 41-51). New York: New York University Press.

Roy, A. G. (2012). Introduction. In A. G. Roy (Ed.), The magic of Bollywood: At home and abroad (pp. 1–13). New Delhi: Sage.

Samaras, E., & Johnston, A. (2018). Fleeting film: Using story to seek archival permanence in the transitory and globalised digital visual effects industry. Preservation, Digital Technology & Culture, 47(1), 12–22.

Schaefer, D. J., & Karan, K. (2012). Bollywood and soft power: Content trends and hybridity in popular Hindi cinema. In A. G. Roy (Ed.), The magic of Bollywood: At home and abroad (pp. 57-80). New Delhi: Sage.

Sengupta, S. (2005). Reflected readings in available light: Cameraman in the shadows of Hindi cinema. In R. Kaur & A. J. Sinha (Eds.), Bollywood: Popular Indian cinema through a transnational lens (pp. 118–140). New Delhi: Sage.

Shafeeq, M. (2017). The visual effects industry in India has a bright future. Retrieved from http://theweek.in

Sugiyono, P. D. (2011). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R & D. Bandung: Alfa Beta.

Times of India (TOI), 2019. The real poster boys of Tamil Cinema. Retrieved from: https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/the-real-poster-boys-of-tamil-cinema/articleshow/71820517.cms.

Virdi, J. (2017). A national cinema’s transnational aspirations? Considerations on ‘Bollywood’. South Asian Popular Culture, 15(1), 1–22.