Issues and Perspectives in Business and Social Sciences (IPBSS) is an open-accessed, peer-reviewed journal, published online by Faculty of Business, Multimedia University, Malaysia. The main goal is to enhance knowledge by promoting research, discussion, and find solutions. The journal aims to facilitate communication and knowledge sharing among scholars, researchers and practitioners from various disciplines and of varying viewpoints. 

eISSN: 2785-9266 | Publisher: MMU Press | Access: Open | Frequency: Biannual (January & July) | Website:

Indexed in:

Vol. 1 No. 1 (2021)

Published: 2021-07-17

Brand Loyalty in Online Brand Communities in Malaysia: A Uses and Gratifications Perspective

Chin Fong Ong, Chun Teck Lye

This study examines the online communities’ gratifications of social media usage and to understand how their perceived values within an online brand page environment can affect brand loyalty. pp. 2–21

The Effect of Workplace Spirituality on Employee Performance

Noraidah Abdul Latiff

In this paper, a theoretical framework which explains how the spiritual work environment (inner self, community and meaningful work) improves employee performance is presented. pp. 22–27

Influencers of University Students’ Career Decision

Megan Goh, Hasmida Jamaluddin

The purpose of this study is to investigate the factors influencing undergraduate students’ career decision and to propose recommendations aimed to rectify career indecisions. pp. 28–44

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IPBSS welcomes and recognises empirical and theoretical original research papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes, and book reviews from researchers, academicians, professional, practitioners and students from all over the world.

IPBSS aims to critique, discuss, and find solutions to business and social science issues while providing an avenue for researchers and practitioners to share their experiences and findings, so as to extend and enhance knowledge. The journal prioritise new and differing perspectives in business and social sciences.

Submission deadline : IPBSS accepts manuscript submissions throughout the year. A submission will be considered for the next issue if it doesn’t fit in the current issue.

Guideline for submission: 

Please send your manuscript via the online submission system. Should you have any inquiry, please direct your questions to the Editor-in-Chief.

With Warm Regards,

Zauwiyah Ahmad,

Editor-in-Chief , Issues and Perspectives in Business and Social Sciences