DOI: https://doi.org/10.33093/ipbss.2021.1

Published: 2021-07-17

Brand Loyalty in Online Brand Communities in Malaysia: A Uses and Gratifications Perspective

Chin Fong Ong, Chun Teck Lye

This study examines the online communities’ gratifications of social media usage and to understand how their perceived values within an online brand page environment can affect brand loyalty. pp. 2–21

The Effect of Workplace Spirituality on Employee Performance

Noraidah Abdul Latiff

In this paper, a theoretical framework which explains how the spiritual work environment (inner self, community and meaningful work) improves employee performance is presented. pp. 22–27

Influencers of University Students’ Career Decision

Megan Goh, Hasmida Jamaluddin

The purpose of this study is to investigate the factors influencing undergraduate students’ career decision and to propose recommendations aimed to rectify career indecisions. pp. 28–44