Sustainable development of rural education tourism – the case of Dashu Town, Chun’an County
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Abstract
This study explores sustainable development and the design of rural educational tourism products. The integration of rural educational tourism may achieve win-win outcomes. Nevertheless, the method of integrating these two to achieve sustainable development is yet to be fully understood. Dashu Town, a rural area known for elements of patriotism and natural resources, is a highlight of Chun’an government in developing its tourism industry. Twelve tourism products were observed in this study, and twenty respondents were interviewed. A total of 45 concepts of rural educational tourism emerged and were categorised under four main themes: patriotism, agricultural, life skills training, and rural culture and art. The values of these four themes were defined and illustrated in this paper. To achieve sustainable development, suggestions to enhance the supporting elements, integrate the services, and bridge the administrative gaps were illustrated.
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