eISSN: 2716-6333 | Publisher: MMU Press | Access: Open 
https://doi.org/10.33093/ijcm

Published: 2026-04-30

Articles

International Journal of Creative Multimedia (IJCM)

Vimala Perumal

i-vi

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One Body Two Gods: A Visual Ethnographic Case Study of Ritual Roles in Southwest China

Mingxing Bao, Mohd Ekram Al Hafis Hashim

1-22

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AI-Driven Multi-Modal Framework: Expanding Comfort Zones for Autistic Children

Zeeshan Jawed Shah, Vimala Perumal

23-47

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An Instructional Design Approach for Adaptive Multimedia e-Content: Integrating Felder-Silverman Learning Styles and Backward Design

Ibrahim Adam, Tengku Putri Norishah Tengku Shariman, Zainudin Siran

48-71

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Soma as Commodity: An Analysis of the Double Exploitation of Women in Pangku (2025)

Aidatul Fitriyah

72-104

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Mapping AI Literacy Development Through Minecraft: An Epistemic Network Analysis Study

Kok Ming Goh

105-129

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Reframing Animation Relevance in the Southeast Asian Platform Era: An Industry Perspective

Azura Abd Mokmin

130-138

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Animating Oral Traditions: A Qualitative Evaluation of 2D Media for Preserving Sabah’s Heritage

Azura Abd Mokmin, Vimala Perumal, Elyna Amir Sharji

139-157

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Platformised Authenticity: A Digital Sustainability Framework for Intangible Cultural Heritage

Mingxing Bao, Mohd Ekram Al Hafis Hashim

158-174

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Reclaiming Creative Agency: A Virtue Ethics Perspective on Human-AI Collaboration in Motion Comics

Nan Sun, Mohd Ekram Al Hafis Hashim, Nurul Raudhah Zulkifli

175-191

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Digital Pedagogies in Cultural Heritage: Evaluating Creative Multimedia Integration and UI/UX Efficacy in Online Learning Environments

Syeda Saba Hashmi

192-212

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Virtual Avatars in Digital Heritage: A Systematic Review of Design Evolution and User Experience

Peng Yan , Mohd Ekram Al Hafis Hashim

213-227

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The Influence of Creative Multimedia and Social Media on Purchasing Decisions Among Newly Employed Youth: An AIDA Model Perspective

Irdina Mohd Yusoff

228-250

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Leveraging Moodle for Personalised E-Learning: A Framework-Based Analysis of Tools, Resources and Plugins

Ibrahim Adam, Tengku Putri Norishah Tengku Shariman, Zainudin Siran

251-271

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Teachers’ Confidence and Pedagogical Perspectives on Social Media-Based Augmented Reality in Malaysian Early Education

Rosnani Abdul Rahman, Mohd Ikhwan Mohd Marzuki

272-288

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Unveiling the Cinematic Aesthetics of Dain Said: Exploring Influences and Artistic Vision in Filmmaking

Ahmad Hafidzuddin bin Abdul Aziz , Mastura Hj Mohd Jarit

289-301

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Board Game-Based Experiential Learning as a Sustainable Innovation for Media and Information Literacy

Huey Shyh Tan, Heidi Yeen Ju Tan, Soon Hin Hew

302-320

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From Storytelling to Story-Generation: Negotiating Narrative Authority in AI-Assisted Advertising

Jingrou Liu, Peng Yan , Chen Xue, Qianqian Li

321-340

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How Generative AI is Transforming Multimedia Education: Skills, Integrity, and Learning Outcomes

Jun Wei Geuan, Yu-Xuan Teo

341-355

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