Halwa maskat: A sweet legacy and cultural transmission among Malaysian younger generation

Main Article Content

Nurul Hidayah Yusof
Zulaikha Qyistina Awang@Mohamad Zaidi
Faradewi Bee A.Rahman
Siti Khuzaimah A. Bakar

Abstract

Halwa maskat, originating from Muscat, Oman, has undergone adaptations across different diaspora communities, shaping its unique presence in northern Malaysia. Influenced by Middle Eastern maritime traders who once navigated the Strait of Malacca, this delicacy embodies a deep historical connection between Oman and the Malay world, as documented in Malay, Arab, and Persian sources. Despite its rich heritage, halwa maskat faces declining awareness and consumption among younger generations, placing this traditional dessert at risk of fading into obscurity. This study examines the factors affecting the young generation's knowledge and appreciation of halwa maskat, with a focus on Penaga, Penang, Malaysia. Employing a qualitative, exploratory approach, data was collected from 10 informants through face-to-face and online interviews with halwa maskat makers and young individuals, using a snowball sampling. The process of data collection was iterative. Findings reveal that gaps in cultural transmission, the intricate nature of preparation, and limited ingredient accessibility contribute to the decline in young people's awareness and engagement. These insights highlight the need for targeted efforts in cultural education, simplified preparation methods, and improved ingredient availability to preserve and revitalize this tradition.

Article Details

How to Cite
Yusof, N. H. ., Awang@Mohamad Zaidi, Z. Q., A.Rahman, F. B., & A. Bakar, . S. K. . (2026). Halwa maskat: A sweet legacy and cultural transmission among Malaysian younger generation. Issues and Perspectives in Business and Social Sciences, 6(2), 322–339. https://doi.org/10.33093/ipbss.2026.6.2.7
Section
Research papers

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