Integrating Moral Values in AI: Addressing Ethical Challenges for Fair and Responsible Technology

Main Article Content

Khushboo Shah
Hiren Joshi
Hardik Joshi

Abstract

Today, Artificial Intelligence (AI) has become an integral part of our day-to-day life. From personal task to professional life everywhere we need AI. All the sectors like - transport, education, healthcare, agriculture, we find AI everywhere. Each coin has two side, similarly AI has its own pros and cons. Main challenge with AI is ethics. There is no doubt in the work efficiency of AI but ultimately, it’s a machine without emotions hence whatever the decision it takes it purely without ethical values. Sometimes, this type of decision may lead to disasters, especially in the industry where human life is involved e.g. healthcare. The focus of this paper is to integrate moral values into AI systems. It also talks about different ethical frameworks like utilitarianism, deontology and virtue ethics along with the state-of-art work and knowledge gaps. This research also explored various case studies where AI implemented with ethics. Integration of moral values with AI has many issues like bias, transparency and accountability. Here author has proposed a new model named Ethical Alignment Algorithm (EAA). This model helps to integrate ethics with AI step-by-step. This approach will help AI to make fair, sensible and responsible decisions. This paper will also help researchers to work with a multidisciplinary approach. Different subject specialists can come together and make AI policies with ethics. EAA has the potential to make the AI systems not only advanced but with high moral values. In the end, the paper highlights current AI development and future scopes. The main aim of this research is to promote justice and fairness in AI decisions for the overall well-being of society.

Article Details

How to Cite
Shah, K., Joshi, H., & Joshi, H. (2025). Integrating Moral Values in AI: Addressing Ethical Challenges for Fair and Responsible Technology. Journal of Informatics and Web Engineering, 4(1), 213–227. https://doi.org/10.33093/jiwe.2026.4.1.16
Section
Regular issue

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