eISSN: 2716-6333 | Publisher: MMU Press | Access: Open 
https://doi.org/10.33093/ijcm

Published: 2025-09-30

Articles

International Journal of Creative Multimedia

Vimala Perumal

i-iv

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Integrating AR Technology with I-Space Theory for Safeguarding Henan’s Clay Sculpture Intangible Cultural Heritage

Hexiang Lu, Mohd Ekram Alhafis bin Hashim

1-22

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Extending Recursive Backtracking for Procedural Generation of Interconnected Rooms and Staircases in Multi-Level 3D Dungeon Layouts

Zhen Shern Soh, Kah Chun Chong, Bee Sian Tan, Jia Hui Ong, Chin Hui Ooi, Kim Soon Chong

23-47

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Exploring Instructor Experiences with an E-Module for Online Teaching: A Qualitative Case from Maldives Higher Education

Fathimath Nasiha Abdul Muhaimin, Ts. Dr. Rozniza Zaharudin

48-64

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Revisiting Family Television Viewing Culture in the Digital Age: The Role of Streaming, Technology and Changing Habits

Kelvin Inobemhe , Sharifatu Gago Ja'afaru, Daniel Ekhareafo

65-88

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Conscientiousness and Gaming: A Scoping Review

Rosnani Abdul Rahman, Mohd Ikhwan Mohd Marzuki

89-115

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Monetisation and Meaning: Examining YouTube’s Economic Model, Content Homogenisation and Online Celebrity Culture in Pakistan

Syeda Saba Hashmi

116-136

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Designing Serious Games for Cultural Heritage: A Framework Grounded in Critical and Experiential Theories

HongYuan Sun, Mohd Ekram Al Hafis Hashim

137-164

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From Structural Logic to Visual Semiosis: Genealogical Trajectories and Digital Translation of Mortise-and-Tenon Craft

Shirong Feng, Mohd Ekram Alhafis bin Hashim

165-184

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Integrating Animation and Immersive Media into Educational Storytelling: A Mixed-Method Classroom Study

Yu-Xuan Teo, Jun Wei Geuan

185-201

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From Tradition to Transformation: Exploring Gender Portrayals in Pakistani TV Advertisements

Qirat Farooq, Aqsa Qandeel

202-217

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Exposing the Distortion of Faith and Jurisprudence in Bidaah (2025) Through Social Criticism in Cinema

Aidatul Fitriyah

218-230

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Conceptualising the Digital ESG Shift: A Stakeholder Theory Perspective on SMEs and Emerging Technologies

Anis Farzana Zulkefli, Memiyanty Abdul Rahim, Nor Suziwana Tahir

231-248

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City as Brand: A Review of Reimagine the City Advertising Design Final-Year Project Exhibition

Rosnani Abdul Rahman, Rubinden Kumar, Ellyna Hashim, Muhammad Syahmi Abd Aziz

249-261

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VFX Showcase Review: Projects at UNLOCK 2025

Anuar Hassan, Ahmad Azlan, Muhammad Firdaus Hashim

262-265

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