YI QI, Tan; SOOK LING, Lew; AVTAR, Ram. A Comparative Study of Machine Learning Algorithms for Customer Churn Predictive in e-Commerce. Journal of Informatics and Web Engineering, [S. l.], v. 5, n. 3, p. 85–110, 2026. DOI: 10.33093/jiwe.2026.5.3.6. Disponível em: https://journals.mmupress.com/index.php/jiwe/article/view/2254. Acesso em: 15 oct. 2026.