1.
Rohaizad FH, Ahmad M, Raja Razali RR. The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry. JCLC [Internet]. 2021 Aug. 30 [cited 2026 Jul. 23];1(1):13-35. Available from: https://journals.mmupress.com/index.php/jclc/article/view/208