Benharoon, Sakiroh Yaena, and Hamdia Mudor. “Communication Strategies for Strengthening Cultural Identity in Community-Based Tourism in Thailand’s Southernmost Provinces: An Analysis Based on the SMCR Model ”. Journal of Communication, Language and Culture, vol. 6, no. 2, July 2026, pp. 466-83, doi:10.33093/jclc.2026.6.2.24.