1.
Bambang S, Ismail S, Abuajwa AHA, Khalil A. The rise of alternative brands during the boycott movement: evidence from Malaysia. IPBiS [Internet]. 2026 Sep. 7 [cited 2026 Sep. 8];6(3):639–651. Available from: https://journals.mmupress.com/index.php/ipbss/article/view/2026vol6iss3pp6