BAMBANG, Seryna; ISMAIL, Shahrina; ABUAJWA, Abdallah H. A.; KHALIL, Azira. The rise of alternative brands during the boycott movement: evidence from Malaysia. Issues and Perspectives in Business and Social Sciences (IPBiS), [S. l.], v. 6, n. 3, p. 639–651, 2026. DOI: 10.33093/ipbss.2026.6.3.6. Disponível em: https://journals.mmupress.com/index.php/ipbss/article/view/2026vol6iss3pp6. Acesso em: 8 sep. 2026.