Leong SY, Yip MY, Tan CH, Chan MS. Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia: DOI: https://doi.org/10.33093/ijomfa.2024.5.1.5. IJOMFA [Internet]. 2024Feb.28 [cited 2024May14];5(1):111-35. Available from: https://journals.mmupress.com/index.php/ijomfa/article/view/860