Kannan R, Rosdi IS, Ramakrishnan K, Abdul Rasid HR, Mohamed Rafy MHI, Yusuf S, Mohd Salamun SNA. Leveraging Business Data Analytics and Machine Learning Techniques for Competitive Advantage: Case Study Evidence from Small Businesses. IJOMFA [Internet]. 2021Feb.25 [cited 2024Apr.28];2(1):73-87. Available from: https://journals.mmupress.com/index.php/ijomfa/article/view/70