Aziz N, Yvonne Lee LE, Nayab Khalil Ahmed, Abdullah Aziz, Syeda Hafsa Rizwan, Syed Muntazir Hussain Shah. Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework: DOI: https://doi.org/10.33093/ijomfa.2025.6.2.13. IJOMFA [Internet]. 2025Aug.30 [cited 2025Sep.7];6(2):375-40. Available from: https://journals.mmupress.com/index.php/ijomfa/article/view/1709