Leong, S. Y., M. Y. Yip, C. H. Tan, and M. S. Chan. “Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia: DOI: https://doi.org/10.33093/Ijomfa.2024.5.1.5”. International Journal of Management, Finance and Accounting, vol. 5, no. 1, Feb. 2024, pp. 111-35, doi:10.33093/ijomfa.2024.5.1.5.