WEN YANG YIM, K. W. KHAW, SHIUH TONG LIM, and XINYING CHEW. “Enhancing Conversions and Lead Scoring in Online Professional Education: DOI: https://doi.org/10.33093/Ijomfa.2024.5.1.2”. International Journal of Management, Finance and Accounting, vol. 5, no. 1, Feb. 2024, pp. 15-63, doi:10.33093/ijomfa.2024.5.1.2.