Aziz, Nimra, et al. “Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework: DOI: Https: doi.org 10.33093 Ijomfa.2025.6.2.13”. International Journal of Management, Finance and Accounting, vol. 6, no. 2, Aug. 2025, pp. 375-0, doi:10.33093/ijomfa.2025.6.2.13.