Kannan, Rathimala, Intan Soraya Rosdi, Kannan Ramakrishnan, Haziq Riza Abdul Rasid, Mohamed Haryz Izzudin Mohamed Rafy, Sukinurlin Yusuf, and Siti Nurfara Alia Mohd Salamun. 2021. “Leveraging Business Data Analytics and Machine Learning Techniques for Competitive Advantage: Case Study Evidence from Small Businesses”. International Journal of Management, Finance and Accounting 2 (1):73-87. https://doi.org/10.33093/ijomfa.2021.2.1.3.