Sultan Abdullah, Omar Abdulaziz, Junainah Binti Mohd Mahdee, and Nurazlin Binti Mohd Fauzi. 2026. “Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust: DOI: https://doi.org/10.33093/Ijomfa.2026.7.1.11”. International Journal of Management, Finance and Accounting 7 (1):312-43. https://doi.org/10.33093/ijomfa.2026.7.1.11.