LEONG, Siew Yong; YIP, Man Yee; TAN, Chi Hau; CHAN, Man Seong. Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia: DOI: https://doi.org/10.33093/ijomfa.2024.5.1.5. International Journal of Management, Finance and Accounting, [S. l.], v. 5, n. 1, p. 111–135, 2024. DOI: 10.33093/ijomfa.2024.5.1.5. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/860. Acesso em: 7 jun. 2026.