KANNAN, Rathimala; ROSDI, Intan Soraya; RAMAKRISHNAN, Kannan; ABDUL RASID, Haziq Riza; MOHAMED RAFY, Mohamed Haryz Izzudin; YUSUF, Sukinurlin; MOHD SALAMUN, Siti Nurfara Alia. Leveraging Business Data Analytics and Machine Learning Techniques for Competitive Advantage: Case Study Evidence from Small Businesses: DOI: https://doi.org/10.33093/ijomfa.2021.2.1.3. International Journal of Management, Finance and Accounting, [S. l.], v. 2, n. 1, p. 73–87, 2021. DOI: 10.33093/ijomfa.2021.2.1.3. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/70. Acesso em: 7 jun. 2026.