SUBBARAO, Anusuyah; KHAN, Nasreen; DEVI, Nirmala. Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions: DOI: https://doi.org/10.33093/ijomfa.2023.4.2.9. International Journal of Management, Finance and Accounting, [S. l.], v. 4, n. 2, p. 186–205, 2023. DOI: 10.33093/ijomfa.2023.4.2.9. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/585. Acesso em: 10 aug. 2026.