AZMI, Fadhlur Rahim; NURSYAHWANI , Mohd Sukri; MACIEJ , Woźniak; HASLINDA , Musa. Pricing under Pressure: Cost Volatility, Customer Affordability and Value Perception in Micro and Small Food Businesses: DOI: https://doi.org/10.33093/ijomfa.2026.7.2.13. International Journal of Management, Finance and Accounting, [S. l.], v. 7, n. 2, p. 387–425, 2026. DOI: 10.33093/ijomfa.2026.7.2.13. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/3633. Acesso em: 31 aug. 2026.