SULTAN ABDULLAH, O. A. .; MAHDEE, J. B. M. .; FAUZI, N. B. M. . Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust: DOI: https://doi.org/10.33093/ijomfa.2026.7.1.11. International Journal of Management, Finance and Accounting, [S. l.], v. 7, n. 1, p. 312–343, 2026. DOI: 10.33093/ijomfa.2026.7.1.11. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/1887. Acesso em: 7 mar. 2026.