WONG, Y. T.; TAN, S.-K.; TAN, S.-H. Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era: DOI: https://doi.org/10.33093/ijomfa.2026.7.1.6. International Journal of Management, Finance and Accounting, [S. l.], v. 7, n. 1, p. 151–192, 2026. DOI: 10.33093/ijomfa.2026.7.1.6. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/1805. Acesso em: 7 mar. 2026.