AW TEIK HONG, A.; SURBAKTI, H. The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape: DOI: https://doi.org/10.33093/ijomfa.2026.7.1.2. International Journal of Management, Finance and Accounting, [S. l.], v. 7, n. 1, p. 36–54, 2026. DOI: 10.33093/ijomfa.2026.7.1.2. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/1759. Acesso em: 7 mar. 2026.