AZIZ, N.; YVONNE LEE, L. E. .; NAYAB KHALIL AHMED; ABDULLAH AZIZ; SYEDA HAFSA RIZWAN; SYED MUNTAZIR HUSSAIN SHAH. Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework: DOI: https://doi.org/10.33093/ijomfa.2025.6.2.13. International Journal of Management, Finance and Accounting, [S. l.], v. 6, n. 2, p. 375–405, 2025. DOI: 10.33093/ijomfa.2025.6.2.13. Disponível em: https://journals.mmupress.com/index.php/ijomfa/article/view/1709. Acesso em: 7 sep. 2025.