Sultan Abdullah, O. A. .; Mahdee, J. B. M. .; Fauzi, N. B. M. . Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust: DOI: https://doi.org/10.33093/Ijomfa.2026.7.1.11. IJOMFA 2026, 7, 312-343.