(1)
Aziz, N.; Yvonne Lee, L. E. .; Nayab Khalil Ahmed; Abdullah Aziz; Syeda Hafsa Rizwan; Syed Muntazir Hussain Shah. Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework: DOI: https://doi.org/10.33093/Ijomfa.2025.6.2.13. IJOMFA 2025, 6, 375-405.