[1]
Wong, Y.T., Tan, S.-K. and Tan, S.-H. 2026. Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era: DOI: https://doi.org/10.33093/ijomfa.2026.7.1.6. International Journal of Management, Finance and Accounting. 7, 1 (Feb. 2026), 151–192. DOI:https://doi.org/10.33093/ijomfa.2026.7.1.6.