International Journal of Creative Multimedia

Front Matter - IJCM Vol 5(2) September 2024

Vimala Perumal — 2024-09-30

The International Journal of Creative Multimedia (IJCM) seeks scholarly work that explores the intersection of multimedia technology with creative content and research. We are interested in contributions that take advantage of the affordances of digital platforms in creative ways. The aim of this journal is to showcase current research in multimedia and other creative domains where knowledge of rapidly evolving digital media and its growth towards our lifestyle can be shared. IJCM is a double-blind peer-reviewed open-access journal published bi-annually (April & September) and is offered for online publication free of charge, without any submission, review, or page fees.

A Systematic Literature Review on Teaching Method Using Graphic Design for Primary Schools in Malaysia

Nur Alia Syazreen Kamarol Idzham — 2024-09-30

This paper presents a comprehensive review of studies focused on the teaching method using graphic design for primary schools in Malaysia. We used the PRISMA model, with three basic phases including identification, screening, and eligibility, as a guideline to select relevant articles for this paper. All articles were categorised based on three main themes, which are Innovative Teaching Approaches (20 articles), Educational Technology (13 articles), and Global Education Challenges (9 articles). The examination of Innovative Teaching Approaches reveals that integrating graphic design into primary education enhances student engagement, comprehension, and critical thinking skills. The theme of Educational Technology explores the implementation of visual aids and design elements, indicating that technology, when incorporated judiciously, contributes to a more dynamic and effective learning environment. Addressing Global Education Challenges, the review underscores the potential of graphic design to address issues of accessibility and inclusivity in diverse educational settings. Collectively, these themes underscore the significance of incorporating graphic design in primary school teaching methods, offering insights into innovative approaches, the integration of educational technology, and potential solutions to global education challenges.

Sinar Harian’s Digital Evolution: Strategies for Navigating Malaysia’s New Media Landscape

Muhammad Hasanuddin Bin Dzulkafly — 2024-09-30

The advent of the digital era has brought about a paradigm shift in the worldwide newspaper industry, particularly affecting Malaysian publishers. Leading this transition from traditional print media to digital platforms is Sinar Harian, the largest newspaper firm in Malaysia. This article examines how Sinar Harian navigates the opportunities and challenges presented by digitalization, focusing on strategies adopted by the newspaper to remain competitive in an increasingly digitalised media landscape. Specifically, the study explores the circumstances that led to the shift to online news platforms, including technological advancements, changing consumer preferences, and the rise of digital devices. Additionally, it assesses the newspaper’s approach to sustaining its relevance amidst heightened competition from online media outlets. The digital transformation of Sinar Harian mirrors a broader trend within the media industry, driven by evolving reader behaviour and rapid technological innovation. The study delves into key factors influencing the migration from traditional print media to online news sources, such as increased demand for real-time news, ease of access provided by smartphones and other digital gadgets, and the interactive nature of online media. By analysing these dynamics, this research provides insight into how Sinar Harian has embraced digitization while maintaining the quality of its content and adapting its promotional strategies to meet the demands of a digital-savvy audience. Furthermore, the article highlights Sinar Harian's strategies for maintaining competitiveness in this rapidly evolving landscape. These include leveraging digital platforms to enhance reader engagement, diversifying content offerings, and utilizing social media for wider reach. The study emphasizes that understanding the intricate relationship between consumer behavior, technological developments, and digital news platforms is crucial to comprehending Sinar Harian's ongoing transformation and its future prospects.

Product Design and Its Role in Improving the Daily Lives of Poverty-Stricken Societies

Wan Ardini Binti Wan Edrin — 2024-09-30

This article examines the role of product design in improving the lives of individuals from poverty-stricken societies. Despite the perception of well-designed products being a privilege, it is essential to recognize the universal need for functional and purposeful products. As issues related to climate change and economic recession disproportionately affect lower-income communities, creative problem-solving can become an effective way to support them in overcoming these issues. Issues ranging from water scarcity to underdeveloped agriculture systems have been addressed through the introduction of new products into underprivileged communities. The impact of these products is evaluated based on user feedback and their effectiveness in improving users' lives. The outcome will identify the significance of the role of product design in improving the livelihood of poverty-stricken societies. This will benefit governmental and non-governmental organisations seeking effective solutions to support individuals in need and product designers who are interested in designing for humanitarian purposes. By highlighting successful instances where product design has positively impacted the lives of impoverished individuals, these organisations may be more inclined to collaborate with designers and provide the necessary funding for such initiatives.

Exploring Somaesthetic Design and Phenomenology in Understanding Paraplegic Mobility

Winta Adhitia Guspara — 2024-09-30

This study explores how somaesthetic design and phenomenological approaches can offer insights into the mobility experiences of individuals with paraplegia. By examining how design, technology, and symbols intersect with the challenges faced by paraplegic individuals, the study presents an alternative perspective on disability that emphasizes user experience, independence, and freedom of mobility. The paper discusses the role of design in shaping assistive devices and considers the implications for user-centered design practices. While the scope is primarily focused on the experiences of paraplegic individuals, the insights offered may inform broader design practices for enhancing mobility and accessibility.

Tracing the Evolution of Video Game Culture in Malaysia: A Sociohistorical Analysis

Tengku Intan Maimunah Tengku Sabri — 2024-09-30

Recent times have witnessed a surge in the popularity of video gaming among Malaysians. In this article, we explore the evolution of video game culture in Malaysia from the 1980s to the early 2020s, illustrating its transformation from a casual pastime to a growing contributor to the nation’s digital economy. We aim to delineate the sociohistorical development of video gaming in Malaysia, examining its emergence and integration into everyday contemporary culture. We conducted an online search for relevant academic work, government and industry reports, media coverage, and digital platforms that specifically addressed the Malaysian context and more broadly the Southeast Asian context. Following this, we performed qualitative content analysis, initially to establish a chronological overview by decades, and thematically to identify the four key agents of the players, the audiences, the industry, and the society. Our findings highlight the dynamic interplay between these agents and detail the transformative impact of the recent COVID-19 pandemic lockdown on gaming practices. We conclude the article by reiterating the cultural significance of video games for Malaysians and identify opportunities for further research.

Exploring the Role of Generative Artificial Intelligence in Crafting Brand Experiences: Insights from Selected Case Studies

Quina Reivaldi Limantara — 2024-09-30

This study explores the role of Generative Artificial Intelligence (GAI) in enhancing brand experiences, focusing on selected case studies from a niche art gallery and a global beverage brand. Generative AI - a subfield of AI - is a smart tool that can autonomously generate content, offering exciting possibilities for brand storytelling and consumer engagement through descriptive text prompts. In today's experience-driven economy, brands are no longer just offering commodities, goods, and services, they are striving to create personalised experiences to make them more memorable and meaningful to customers. In the 4E’s of individual realms of experience – entertainment, education, escape, and aesthetic – powerful brand narratives are needed. Using an analysis of interviews and real-life case studies like the immersive art exhibitions at Unicorns Young Collectors Club (UYCC), Surabaya, Indonesia, and the advertising of multinational companies, Coca- Cola, this study finds that brands who utilise GAI can effectively enhance brand experiences, make brand stories feel more personal and engaging. This not only helps them stay competitive in the marketplace but also strengthens their connection with customers. In conclusion, this study contributes to our understanding of the pivotal role of Generative AI in building brand experience. While the findings offer valuable insights, further research is recommended to expand the scope and generalizability across industries and regions. Generative AI holds promise as a powerful tool for shaping the future of branding, enabling brands to create experiences that resonate with consumers in meaningful and impactful ways.

Digital Storytelling in Public Health: Lessons from COVID-19- Related Instagram Stories for Future Crises

Fathima Musfira Ameer — 2024-09-30

The COVID-19 pandemic underscored the critical need for effectively disseminating public health information to prevent the spread of disease. Social media platforms, particularly Instagram stories, played a significant role in conveying health messages to younger audiences and professionals. This study explores how Instagram stories created awareness during the COVID-19 pandemic, identifying persuasive elements and their impact on public health communication. Using qualitative content analysis (QCA), this article analyses COVID-19-related Instagram stories from the World Health Organization (WHO), UNICEF, and medical influencers to categorise key storytelling techniques. In addition, thematic analysis was conducted based on interviews with seven active Instagram story viewers to assess the perceived persuasiveness of these stories in raising awareness. The QCA revealed five categories of Instagram stories, while thematic analysis uncovered eight primary themes and 45 sub-themes related to persuasion. The findings provide valuable insights into creating effective digital storytelling strategies for public health, offering lessons to inform health communication efforts in future crises.

The Verb for Art is Play: Aesthesis as Embodied Inquiry

Serena Lee — 2024-09-30

To ask how we might learn through moving, this text blends writing and artistic research from my PhD dissertation, How the line curves, which considers aesthesis through Taijiquan, an internal martial art practised for both defence and nourishment. Deploying the Chinese word (shu) to disentangle art from artifice, we think of art as technics in the sense of martial arts: art as embodied knowledge. How does this engender forms of knowledge production and relationality through continuous, non-linear learning? How does play in the sense of (da) — the verb for martial arts — open understandings of knowing through moving, situating the self in processual relation with the world? How does art, in the sense of (shu), open an alterity to colonial knowledge production? How does thinking from a mode of play undo the separation from work-leisure, theory-practice, to allow for a continuum of inquiring through doing?