International Journal of Creative Multimedia

International Journal of Creative Multimedia (IJCM)

2025-04-30T20:59:19+08:00

The International Journal of Creative Multimedia (IJCM) seeks scholarly work that explores the intersection of multimedia technology with creative content and research. We are interested in contributions that take advantage of the affordances of digital platforms in creative ways. The aim of this journal is to showcase current research in multimedia and other creative domains where knowledge of rapidly evolving digital media and its growth towards our lifestyle can be shared. IJCM is a double-blind peer-reviewed open-access journal published bi-annually (April & September) and is offered for online publication free of charge, without any submission, review, or page fees.

Addressing Sex-for-Grades in Nigerian Tertiary Institutions: A Reflective Proposal through Creative Praxis

2025-04-30T20:26:25+08:00

This study explores the persistent issue of “sex-for-grades” in Nigerian tertiary education, examining its impact on academic integrity, student well-being, and societal development. Rooted in Social Responsibility Theory, the paper frames the discourse through the perspectives of two creative professionals, referred to as creative catalysts, who offer reflective insights into institutional practices. Drawing from their experiences and informal observations, the study proposes the Incognito Mechanism, a conceptual framework aimed at anonymizing students' examination scripts to mitigate lecturer bias, coercion, and sexual exploitation. The mechanism involves the assignment of unique codes to student scripts, managed independently by examination and transcript units, thereby removing identifiable student information from the grading process. While the study does not present empirical data, it offers a narrative-based, solution-oriented reflection that contributes to ongoing discourse on accountability and reform in higher education. The proposed approach is not positioned as a definitive cure but as a catalyst for institutional dialogue and policy experimentation. The study concludes with practical recommendations to pilot the mechanism, raise institutional awareness, and promote grading anonymity as a safeguard against systemic abuse. This work aims to provoke policy reconsideration and support emerging frameworks for ethical academic practices in Nigerian universities.

Understanding FRBR-based Information Visualisation of the Wizarding World of Harry Potter

2025-04-30T20:29:25+08:00

The Harry Potter series, encompassing both books and films, undergoes a comprehensive FRBR examination focusing on Group 2 entities to analyse its diverse manifestations. At the textual level, J.K. Rowling's original novels form the foundational expressions, constructing intricate plots and character arcs that captivate a global readership. The cinematic adaptations bring the wizarding world to life through compelling visuals, performances, and musical compositions. Translations into numerous languages expand the series' accessibility, enabling cross-cultural immersion into the narrative. Additionally, alternative expressions, such as director’s cuts and extended editions, offer new insights and perspectives, enriching the cinematic experience. Applying the FRBR framework, the Harry Potter series emerges as a complex and multifaceted entity, with each manifestation contributing to its worldwide popularity and enduring cultural significance. This research highlights the series’ adaptability and impact, demonstrating its ability to resonate with audiences of all ages and backgrounds across various media formats.

Making Art and Recording Public History: A Case Study from the “Future’s History” Activity

2025-04-30T20:31:43+08:00

This is a case study of a durational art activity, “Future’s History,” organized in a space called “Bangsaen Museum (ad-hoc).” Inspired by the tale of Butades, who traced the shadow of her loved one, this activity recruited 50 local participants to draw with the aid of a projector and, at times, the assistance of the author. These drawings were exhibited alongside other artworks during the “Gallery’s Night Bangsaen” festival. The objectives of this project are 1) to create a platform for Bangsaen residents to share their own views through self-made drawings without relying on intermediaries and 2) to offer an alternative way of connecting with art through the act of drawing, especially for those with limited opportunities to access the art world. The method includes artistic experiment and participatory observation. Data collection was in the form of field notes, photographs, and videos, which were analysed descriptively. Through the activity, participants overcame their fear of the drawing process and revealed themselves through self-portraits and portraits of loved ones, especially those no longer with them. They represented the residents of Bangsaen, who have their own reasons for staying, sometimes away with their beloved. Through the activity, the space was temporarily transformed into a public space where the artist is no longer a sole hero, but part of a community of like-minded individuals. Although not intended as historical documentation, the participants’ drawings captured relationships, grief, and memory. Viewed collectively, they reveal an emotional landscape of Bangsaen rarely represented in formal records, offering fragments of lived experience that may contribute to a broader sense of public history.

Digital Storytelling and Cultural Learning through Projection Mapping Technique

2025-04-30T20:35:23+08:00

This study presents the development process of an audio-visual exhibition titled "Portable Western," that utilizes video mapping techniques to showcase the rich culture and folk stories of Xinjiang, China. The production of the exhibition involved a collaborative effort among researchers, creative content and technical experts specializing in illustration, animation, instructional design and projection mapping. The primary objective of the exhibition was to introduce and celebrate Xinjiang's cultural heritage through a dynamic and immersive digital storytelling format. Additionally, the project sought to explore and expand the potential applications of projection mapping in the domain of digital storytelling by highlighting its potential in creating engaging and educational visual narratives. The findings offer valuable insights into the key components and interdisciplinary collaboration required for such projects. It would also demonstrate how audio-visual technologies may be leveraged for digital storytelling in cultural preservation and education.

What Makes an Instagram Story a Persuasive Digital Story?: Evidencing through the Core Elements of Digital Storytelling

2025-04-30T20:39:05+08:00

The explosive growth of Web 2.0 technologies, such as social media, has given rise to new manifestations of digital storytelling. In contrast to traditional digital storytelling, new storytelling methods allow the incorporation of various media components into digital stories. As a result, the meaning of digital stories can be interpreted differently depending on the medium in which they are presented. Furthermore, digital storytelling can be translated into Web 2.0 media storytelling or sometimes as social media storytelling, which is becoming more exciting and vital as digital stories in such media grow exponentially. This study paves the way for investigating how the digital storytelling elements proposed by Lambert and Hessler (2018) manifest on Instagram stories, a popular social media tool, to make them persuasive digital stories. 3042 Instagram stories were observed from 15 influencers and sampled 500 digital stories. The sample stories were put through Qualitative Content Analysis (QCA) to explore the elements. The findings are interpreted through the Extended Elaborative Likelihood model (E-ELM) and “Behaviour model in the context of online social networks” as to how the persuasion occurs through the identified elements. The results showed a significant alignment of Instagram stories with the core components of digital storytelling, making them persuasive. The findings are expected to justify the acceptability of using ephemeral social media stories as persuasive digital stories for academic and industrial endeavours.

Evolving Narrative Forms in Digital-Age Museum Spaces: From Static Displays to Interactive Experiences

2025-04-30T20:43:57+08:00

With the continuous advancement of digital technology, museum exhibition spaces are undergoing a fundamental transformation, from traditional static displays to interactive, visitor-centred environments. This evolution introduces cross-media storytelling, where emotional engagement, sensory immersion, and user interaction are central to the visitor experience. Modern museums aim to deliver more than visual presentation by facilitating multisensory, participatory encounters with cultural and historical content. This paper presents a conceptual exploration of spatial narrative strategies in the digital age, outlining three narrative typologies: natural, scene-based, and interactive. It highlights how emerging technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are influencing exhibition design, enhancing user participation, and enabling personalised engagement. By examining selected practices from leading institutions and synthesising insights from narratology and architectural theory, the study contributes to a deeper understanding of spatial storytelling in contemporary museum design. The findings aim to support innovative, user-focused approaches in future cultural exhibition spaces.

Buddhi: A Legacy from the Hindu-Buddhist Past in Contemporary Malaysia: Budi

2025-04-30T20:48:19+08:00

The ‘BUDI – Extension of Tradition’ art exhibition was organised in conjunction with the Ipoh International Art Festival in 2021 by the Perak State’s cultural agency, People of Remarkable Talents (PORT). Carried out from 10 to 26 December 2021, this exhibition was anchored on the theme of budi (Malay), derived from the Sanskrit word Buddhi. The collective works of this exhibition were from 50 local and international artists that comprised other activities such as workshops, dance performances, music, and cultural activities besides the artworks on display. This exhibition brought forth a collection of artworks (sculptures, visual artworks, installation art, video art, lightbox photography, among others) that were somewhat crucial at the time, as the world was recovering from the pandemic. This is such that the concept of budi, which relates to being aware, awake, humble, etc., was necessary, if not vital, in overcoming and persevering through the challenging times of the pandemic. The exhibition received positive responses from the public as it was one of the early exhibitions that were open to the public for free, as Malaysia came out of a lockdown. This review was initially written as a piece of entry for the exhibition catalogue, which did not come into realisation. Changes and amendments have been made to suit the writing of the current time.

Representation of Gi-hun’s Mindset in Emotional Behaviour in the drama series Squid Game (2021)

2025-04-30T20:51:10+08:00

Emotions represented in drama series play a crucial role in shaping readers' and viewers' experiences and engagement with the text. Despite extensive scholarly attention on emotional portrayals, little research explicitly addresses how specific emotional contradictions within characters influence viewer perceptions and responses. Through the drama series Squid Game (2021), among the popular Korean TV dramas, Gi-hun’s mindset affecting his emotional behaviours attracts viewers, turning it into a debatable context due to the portrayals of traditional games drastically modified in ideology. To bridge this research gap, the present analysis investigates the representation of mindset influencing Gi-hun’s emotional behaviour, employing the James-Lange theory of emotion, which emphasises the character’s emotions, actions, and thinking style. A qualitative approach, based on systematic textual analysis and enhanced through data triangulation incorporating script analysis, directorial notes, and audience reception, was used as the method of investigation. This method enhances methodological credibility, providing deeper insights into emotional portrayals.

Developing an Augmented Reality Animation Prototype for Teaching Hijaiyah Letters for Deaf Children: A Preliminary Study

2025-04-30T20:55:43+08:00

Teaching Hijaiyah letters to deaf children presents unique challenges due to limited access to specialised educators and appropriate instructional tools. This study explores the development of a prototype teaching aid that integrates Augmented Reality (AR) and animation to support Islamic education among hearing-impaired children in Malaysia. Every deaf individual must acquire sign language proficiency in order to effectively interact with other deaf individuals. Introducing individuals, particularly children, to sign language and Hijaiyah letters at an early age is crucial. This knowledge is essential for every Muslim individual to acquire before they can read the Al-Quran. Introducing Hijaiyah letters through sign language at an early age may support comprehension among deaf children, who often face difficulties in conventional classroom setting. The research employed a qualitative and quantitative approach, involving semi-structured interviews with two experts in Islamic education and special needs, as well as questionnaire completed by 30 teachers experienced in teaching sign language. Findings indicate that the visual and interactive elements of AR and animation have strong potential to enhance engagement and comprehension among deaf learners. Respondents expressed positive feedback toward the design, particularly in terms of colour schemes, character style and the sing-along concept adapted for children with hearing aids. However, the study acknowledges limitations in sample size, the absence of classroom-based testing and a lack of alignment with formal instructional design models. This study contributes to inclusive education discourse by offering design insight for culturally and linguistically appropriate teaching aids. While the project is at a prototype stage, it lays the groundwork for further development and evaluation of an AR-integrated Islamic learning tool for deaf children in formal and informal educational settings.

Constructing Womanhood in Fagun Haway (2019): Balancing Female Agency within a Patriarchal Narrative

2025-04-30T20:58:05+08:00

The Language Movement of 1952 was a pivotal event in Bangladesh’s history, sparking nationalism that eventually led to independence from Pakistan in 1971. Despite women’s active participation in this movement, their contributions have received little acknowledgment in historical narratives. This study examines how the film Fagun Haway (2019) portrays the female protagonist in the context of the 1952 Language Movement. Using a qualitative content analysis of the film guided by Stuart Hall’s (1997) representation theory, the analysis explores whether the film challenges or reinforces gender stereotypes. The findings indicate that while the protagonist’s engagement in the Language Movement demonstrates subtle female agency and challenges some stereotypical portrayals of women, the film’s narrative ultimately centres male heroism. In Fagun Haway (2019), female participation is depicted and valued, yet the male protagonist remains the dominant figure, reflecting an underlying patriarchal bias. This tension between female agency and patriarchal framing highlights the complex negotiation of womanhood in Bangladeshi historical cinema.