Adam, I., Tengku Shariman, T. P. N. and Siran, Z. (2026) “An Instructional Design Approach for Adaptive Multimedia e-Content: Integrating Felder-Silverman Learning Styles and Backward Design”, International Journal of Creative Multimedia, 7(1), pp. 48–71. doi: 10.33093/ijcm.2025.7.1.3.