Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. 2023. “Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers”. International Journal of Creative Multimedia 4 (2):56-87. https://doi.org/10.33093/ijcm.2023.4.2.5.