Binti Mohktaza Zain, Suraya, Kumutha Raman, Norariffuddin Bin Abd Rahman, Alia Amira Abd Rahman, and Nor Syahidatul Amira Dzulkepli. 2026. “An AI-Driven Adaptive Interactive Multimedia Learning System to Enhance Student Engagement and Learning Performance in Malaysian Higher Education”. International Journal of Creative Multimedia 7 (2):90-113. https://doi.org/10.33093/ijcm.2026.7.2.5.