BINTI MOHKTAZA ZAIN, Suraya; RAMAN , Kumutha; BIN ABD RAHMAN , Norariffuddin; ABD RAHMAN, Alia Amira; DZULKEPLI , Nor Syahidatul Amira. An AI-Driven Adaptive Interactive Multimedia Learning System to Enhance Student Engagement and Learning Performance in Malaysian Higher Education. International Journal of Creative Multimedia, [S. l.], v. 7, n. 2, p. 90–113, 2026. DOI: 10.33093/ijcm.2026.7.2.5. Disponível em: https://journals.mmupress.com/index.php/ijcm/article/view/4739. Acesso em: 14 oct. 2026.