HASHMI, S. S. . Monetisation and Meaning: Examining YouTube’s Economic Model, Content Homogenisation and Online Celebrity Culture in Pakistan. International Journal of Creative Multimedia, [S. l.], v. 6, n. 2, p. 116–136, 2025. DOI: 10.33093/ijcm.2025.6.2.6. Disponível em: https://journals.mmupress.com/index.php/ijcm/article/view/2447. Acesso em: 6 oct. 2025.